SIMMER
Turning fragmented communities into actionable brand opportunities.
Simmer is a tool for brands. Rather than simply aggregating trending content, the platform uncovers opportunities from niche communities and cultural moments online.
TEAM
1 Designer (me)
1 Strategist
1 Motion Designer
INDIVIDUAL ROLE
I designed and built the app end-to-end — from wireframes to a working product.
Culture is moving faster than ever.
Fueled by countless niche communities and constantly shifting conversations. Brands struggle to keep up, often reacting after the moment has already passed.
Interest based identity.
Individual identity is becoming less about demographics and more about the communities people choose to participate in, especially online.
Niche is the new mainstream.
Culture is no longer a mass-market broadcast and instead develops within niche communities that take shape before algorithms amplify them to wider audiences.
[OPPORTUNITY]
How can brands understand the communities shaping culture before the conversation shifts and the opportunity disappears?
[SOLUTION]
Meet Simmer
The community scout that finds your brand’s next favorite niche audience. Simmer is an AI-powered community intelligence platform turning fragmented communities into actionable brand opportunities.
[01 COMMMUNITY DASHBOARD]
Niche Communities For Your Brand ft. Glossier
Simmer is focused on what’s next for brands and the internet. But what does that look like? Let's look at Glossier for example. After onboarding, Simmer has already built a profile using AI-powered cultural intelligence to surface niche communities, translating them into opportunities for Glossier.
[02 COMMUNITY INFORMATION]
Community Information
See relevant information about the community that connects to your brand.
[03 IDEATION]
Ideating Actionable Brand Opportunities
Once you find a community of interest, try simmering some ideas! With Simmer's AI driven ideation tool, you're able to generate ideas for your next brand campaign grounded in the community.
[REFLECTION + NEXT STEPS]
What's simmering next?
Incorporating AI into the design workflow.
My biggest takeaway from this project was learning how to incorporate AI tools into the design process and workflow. It was a fun learning experience and definitely not as straight forward as I expected it to be.
Being strategic with AI tools.
With the introduction of AI into my design process, I was able to make changes and ship work faster than ever before. It wasn't as straightforward as I expected—I learned that using AI well takes strategy to shape their output to fit my desired outcomes.
Actionable next steps with Simmer.
Currently Simmer can only suggest ideas, but how might brands work with Simmer to execute these ideas?
[INTERESTED IN MORE?]
